In short, we want our work to be worth more than its dollar value.

We do this by partnering with clients to generate health, environmental, cultural, economic and social profit.  

It’s not hippie talk. We just can’t think of a better reason to be in business.

Collectively we bring decades of experience in advertising, design, digital, video and marketing, from all corners of the globe.

At General Public, strategy and idea drive where you communicate. Once we combine the two, we use the same channels people use in their everyday lives to create impact.

Marketing Strategy
Creative Strategy
Cause Marketing

Digital & Traditional Creative

Whether you’re a brand, a social issue or a music festival, you have meaning to someone.

Finding that meaning is an exciting, involving discovery. And, when we find it, we build it into everything we do together.

It’s undeniable. It’s proven. Be it in advertising, art, even politics, the impact of an idea is truly related to the way it is expressed. This is creativity.

Creativity is how we deliver meaning.

Our partners are experts in their respective fields. As each project and client is unique, we are able to draw on diverse talents to bring relevant, efficient and inspiring value to the projects at hand.

Cliff Thompson   Bio »
President & Creative Director

Cliff’s advertising and marketing roots are as an award-winning integrated Creative Director with 20 years experience in the advertising and marketing industry. As founder of General Public he draws on is experience to help clients across a number of disciplines; some of which include marketing, strategy, commercialization, product dev, brand development, digital, communications, creative strategy and video.

Cliff has worked for small, medium and global advertising and integrated communication agencies in South Africa, Singapore and Canada. He has worked with multiple industries from biotech, healthcare, consumer goods and the NGO sector to government, sport and banking. Clients have included a number of global and national clients such as Nike, Kellogg’s, Unilever, GSK, Nestle, Powerade, McCains, P&G, SAB Miller, Diageo and Nova Scotia Tourism amongst others.

In the digital and social media space he has created and guided concepts and strategies around website creation / development, app conceptualization, content creation, social media planning, community management, augmented reality and more. This has taken the form of creating consistent brand ideas, campaigns and strategies; bringing them to life across those channels.In addition he has a solid background in traditional channels of delivery, which include video production, TV, OOH, Radio, POS, Design, Brand Identity and ground activation.

Neither a digital ‘zealot’ nor a traditional media ‘curmudgeon’, he is channel agnostic and believes that solid insights, strategy and ideas determine the right communication channels. This belief is garnered from working in integrated communication firms encompassing Advertising, Digital and Public affairs. Cliff’s awards roster includes: Cannes, London International Advertising Awards, New York Festivals, Applied Arts, Art Directors Club of Canada, Bessies, Extras, Ice Awards, Loeries, Eagle Awards.

Nic Fieldsend   
Account Director / Producer Partner

With 10 years’ experience in the UK and 9 years and counting in Canada, Nic brings a global perspective. With a background in content creation, account management and live events, Nic’s expertise is in both creative and client service. He has worked with a wide variety of organizations, spanning energy, pharma, healthcare, automotive, defence and public sector. Significant clients include Shell, Volkswagen Group, LNG Canada, GSK, HSBC and the British Armed Forces.

Before joining General Public, Nic was Director of Client Strategy & Development at Journeyman, growing the Halifax content agency from a home office to multi-million dollar business with national and international clients. Previously, Nic led the defence and healthcare portfolios at the Twofour Group – one of the UK’s leading independent production companies – before becoming Head of Business Development for the communication division, Twofour Digital.

Nic also brings experience as a producer of broadcast television with credits in factual entertainment and live events, and providing presentation training to senior leadership teams for organizations including Volkswagen UK and the Royal Air Force.

Nic offers the perspective of working on communications strategy with organizations spanning local non-profits to multinationals blue chip multinationals. Combining long-term account management and strategic thinking with hands-on production expertise, Nic has worked as an embedded member of many clients teams, including GSK, Volkswagen Group and LNG Canada. He has produced videos on five continents – the most recent being a shoot in the Ecuadorian Amazon rainforest for WE – and his work has garnered Royal Television Society, International Visual Communications Association and Ice Awards.

Larry MacEachern »
Strategic Planning Partner

Matt Cyr
Interactive Design Partner

Sarah Adlam
Design Partner

Marven Nelligan
Digital Partner

Colleen Thompson
Editorial Writer/Co Founder

General Public has also established a team of global partners in:

Wilmington, NC



Toronto / Vancouver


IWK Health Centre & IWK Foundation

Heart & Stroke Foundation

Nova Scotia College of Family Physicians

Doctors Nova Scotia

Canadian Cancer Society

South African Organ Donor Foundation

Nova Scotia Health Authority

British Heart Foundation

The Arthritis Society

Lifeline Crisis Center

Nova Scotia College of Pharmacists

St. John’s Ambulance

UK Thalassaemia Society

Diabetes UK



Dalhousie University

Mount Saint Vincent University

Saint Mary’s University

Acadia University

St Francis Xavier University

Cardiff University









McCain Foods

Cadbury Schweppes









Genome Canada


Molnlycke Healthcare


Irving Shipbuilding

LP Building Products

IMP Aerospace & Defence


WCB of Nova Scotia

Fisheries and Oceans Canada

Defence Research and Development Canada

Nova Scotia Department of Community Services

Nova Scotia Department of Health & Wellness

Sport Nova Scotia

British Armed Forces

HM Prison Service

Canada Revenue Agency

UK Houses of Parliament


Romeo Dallaire Child Soldier Initiative

Aga Khan Foundation

Cuso International




LNG Canada

Efficiency Nova Scotia

Nova Scotia Power

Black Rock Tidal

Independent Electricity System Operator

Hydro One


Marsh Global Markets

AON Group



Liberty Life






Nova Scotia Tourism

Discover Halifax

Destination Canada

ME to WE Trips


Toronto After Dark Film Festival

Atlantic Film Festival

Community Foundation of Newfoundland & Labrador

Neptune Theatre

Royal Horticultural Society

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Bayers Lake Business Park
145 Hobson’s Lake Drive
Halifax, Nova Scotia
B3S 0H9